How to Hack Your Way Into the Press
Press coverage is an invaluable growth tool and, in most cases, a pretty cost-effective one too. That’s why I believe that a strategy for chasing coverage should always be part of your marketing plan....
View ArticleHire Me To Speak Your Next Event, Conference or Workshop
I usually speak at 10 conferences a year on Growth, SEO, Content Marketing & SaaS Marketing. If you’d like me to speak at your next event, conference, worksop or webinar please email me. Upcoming...
View Article10 Companies That Hacked Traditional PR for Big Digital Marketing Wins
Research executed by Bizible found that only 64.2% of businesses today are using PR to drum up business, while (for the same reason) 82.1% are investing in content marketing and 79.2% in SEO. Why? I...
View ArticleWhat I Learned from Receiving 3,751 PR Pitches
Since I’ve been writing for Forbes, Inc. and Entrepreneur Magazine, I’ve been getting pitches from all types of companies asking me to cover their launch, interview them, or help them in some way. I’ve...
View ArticleHow to Write a PR Pitch That Gets Noticed – Not Ignored
Imagine walking up to someone on the street, telling them your life story, and then asking them for $50. Do you think they’d respond by pulling out their wallets? Or is it more likely they’d back away...
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